TikTok is introducing a fresh option that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the company disclosed that it now features more than 1 billion content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global release. This development aligns with a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is considered “AI slop”, a label for substandard, mass-produced content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its app labeled as artificially created. In total, over 100 million media items are uploaded to the platform each day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the volume of artificial media they see by opening the topic control feature in the app and picking the AI content topic. Additional categories that are already be controlled under the setting cover news, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s rules mandate content makers to identify lifelike AI-made content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the platform will now attach an artificially created watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is designed to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2 million awareness program for professionals and groups to create educational content about ethical AI use. This program will assist non-profit groups focused on training coding and technology.
Platform Protection
TikTok has defended its moderation strategy, following discussion over intentions to lay off hundreds of safety staff in the UK. The company is set to cut a significant number of roles in its trust and safety team in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but AI can protect employees by removing the most distressing content ahead of it is viewed by people. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
